I took a Digital Marketing course at BrainStation to deepen my understanding of the field. As part of a group project, we developed and presented a comprehensive digital marketing strategy for our brand of choice: Mejuri!
Our strategy included an in-depth analysis of Mejuri’s brand, target audience, and areas for improvement, which informed our campaign recommendations and goal-setting.
One of our biggest challenges was working with an already well-established brand known for strong digital marketing. This pushed us to think creatively and discover new opportunities to enhance and expand their strategy.
